|Terence Chu, General Manager Sunon Europe||Bert Schukat: Sunon was a new arrival on the market at that time. We were positively impressed by their innovative approach and their goal of striving for market leadership in a technically demanding area. They also had a strategy of not concentrating on a few big industrial clients, but instead wanted to appeal to a broad spectrum of customers and applications without wanting to handle everything through direct sales. Sunon was therefore looking for a distribution partner in Germany. With our logistics expertise and our close ties to our customers in Europe, we offered them the right sales channel.
Does such a step take certain risks?
Bert Schukat: It is fundamentally challenging to work with such a young producer with little market experience. With our logistics expertise and our close ties to our customers in Europe, we offered them the right sales channel. But after 35 years, we can say that it's been worth it.
With which products did you start?
Bert Schukat: We started very small, with just a handful of AC equipment fans. But this had increased to a dozen models by the 1986 catalogue, which also included the first DC fans. In the DC fan area in particular, Sunon was able to demonstrate its innovative strength. The number of models increased rapidly, especially for industrial applications, and quickly formed the core of our range.
How has the Sunon range changed in that time?
Bert Schukat: In recent years, the standard range has been extended with the addition of series for specific requirements, e.g. the power-motor series for applications needing high volume throughput, the IP68 series for harsh environments and the ATEX-certified EC fans. We currently stock more than 1500 different models and configurations. The majority of Schukat's Sunon stock, however, now comprises specially adapted or purely customer-specific developments..''
This article was published in professional journal Elektronik Praxis 15 on 2. August 2018. The German original version can be found here.